Privacy Policy
Every time you visit qkliving.ie, we collect information about those visits to the website. We use this information to improve your user experience, evaluate the use of the individual elements at qkliving.ie and to support our marketing.
Below, you can read about the information we collect, how we process that information, what we use it for, who has access to the information and how to contact us regarding cookies and our privacy policy. The collection of personal customer data at qkliving.ie takes place within the framework of existing legislation and the EU General Data Protection Regulation (GDPR).
qkliving.ie automatically registers your IP address as well as data regarding your movements between different pages and services on the website. If you log in or sign up for our newsletter, we also register this to make it easier for you next time.
In connection with this, we use different analytics tools, such as Google Analytics, which help us collect statistical information about the use of qkliving.ie and improve the experience for you. qkliving.ie collects information from users from five sources:
- From cookies when you visit our websites, e.g. IP address, country, pages viewed, categories viewed, brands viewed, interaction/clicks and searches.
- From purchases, e.g. demographic data, email address, payment information, items, order amount, discount level, brands and frequency. Included in this is the sending of transaction emails, e.g. order confirmation, shipping confirmation and refund confirmation.
- From user behaviour and user engagement in the communication sent (email, text message, direct mail or telephone), e.g. opening speed, click speed and time spent reading emails, sender domain and type of email client.
- From users who submit information about themselves (e.g. by adding a favourite product or information to the customer profile)
- From credit rating from third-party credit rating agencies.
- Obligations. To fulfil our obligations to you as a customer or user of our service – e.g. purchases, invoicing, customer service.
- Customer service. In order to provide customer service by email, chat or telephone. To answer questions relating to your order or earlier orders, correct errors and guide the customer.
- To show inspiration, product offers/services and personal recommendations via the website, email, text message, direct mail, telephone and through third-party marketing.
- Customer experience. To improve the customer experience of interaction with Qk Living, such as personalisation of your experience at qkliving.ie, development of new features, services and products. This also includes administration, protection, operation and maintenance of our websites, system administration and security, and giving consent to aggregated statistics on use of the site and purchases as well as to improve the understanding of our customer’s preferences.
- Fraud and risk. To prevent fraud and carry out risk assessment.
- To comply with applicable legislation.
Profiling
Qk Living creates individual customer profiles based on data collected about you across all data sources/categories, e.g. browsing behaviour along with your purchases and information you have provided (e.g. favourite products). We combine and analyse this data for the purpose of improving your experience at qkliving.ie and tailoring personal offers and services to you, as well as determining the frequency of communication.
Data retention period
We store your personal data for the period necessary to fulfil the purposes outlined in our Terms and Conditions of Sale and Delivery unless a longer retention period is required or permitted by law for legal, fiscal or regulatory reasons, or other legitimate business purposes.
Purposes Period
Marketing purposes of qkliving.ie
Three (3) years after your most recent activity, e.g. purchase, communication activity or visit to our websites.
If you have consented to marketing (email, text message, telephone, etc.), and for as long as we have your consent. Order history and obligations to fulfil orders at qkliving.ie, seven (7) years or for as long as we are required to comply with the applicable legal requirements.
Customer service for qkliving.ie
Three (3) years or for as long as we are required to comply with the applicable legal requirements.
Customer experience for qkliving.ie
Three (3) years after your most recent activity, e.g. purchase, communication activity or visit to our websites.
If you have consented to marketing (email, text message, telephone, etc.), and for as long as we have your consent.
Fraud and risk assessment for qkliving.ie
Three years (3) or for as long as we are required to comply with the applicable legal requirements.
Compliance with legislation for qkliving.ie
For as long as we are required to comply with the applicable legal requirements.
Cookie Policy
What is a cookie?
When you visit qkliving.ie, cookies are stored on your computer. A cookie is a small text file that is stored in your browser to recognise your computer on subsequent visits. No sensitive personal data is stored in our cookies.
Virtually all websites use cookies. They are on your computer to benefit you, as they help analyse how the website is used in order to improve the user experience. In several cases, cookies may be required to provide a particular service on the website.
The information in your cookies is sent between your browser and a web server, and contains information about user settings, login and how the website is used.
Types of Cookies we use